Introduction

Companies are always thinking about personalizing their marketing strategies, which allows them to build customer loyalty. Customization can be defined as the most effective way to meet customer needs, it is the adaptation of a product according to the needs expressed by one or more people. Every day we receive hundreds of purchase requests for synthetic rattan, among which many customers ask us to customize one or more models of synthetic rattan by changing the colour, size, or shape of the material. We always work closely with customers to meet their needs and provide the best rattan customization experience. In this article we will discuss the flexibility of synthetic rattan to adapt to the needs of each individual, the process of customizing synthetic rattan as well as the free synthetic rattan customization service offered by Leisure Touch Rattan, at the end of the article you will find out how to place your order, import the material and the different advantages of working with customized models.

The versatility of synthetic rattan in adapting to different requirements.

In previous articles, we have talked about the main characteristics of synthetic rattan, among which stands out the versatility of this product in adapting to different projects. Synthetic Rattan is a product that is obtained by mixing various raw materials and by using sophisticated manufacturing techniques that allow the manufacturers of this product to alter its size, colour or shape. At present, there are 4 main collections of synthetic rattan which are flat, round, half moon and seagrass; However, each of these collections is characterized by a different physical shape from the others, there is a common denominator and the model of these collections can be customized, i.e. the manufacturers of synthetic rattan can mix colours, increase or reduce the width or thickness of the rattan and in certain occasions they can customize the rattan and make it fireproof.

The versatility of synthetic rattan in adapting to different projects has become one of the main factors that have driven the use of this material. Nowadays we can find synthetic rattan furniture and accessories in every corner of the home and hospitality establishments. Nowadays synthetic rattan is not only used to make furniture for the terrace or garden but also to make more products such as flower pots, baskets or bags and this is mainly due to the wide variety of colours and shapes in which manufacturers can produce this material, in short, the option to customize the material according to the needs of the people has caused more people to use this material in new projects.

Different requests for Customization of Synthetic Rattan

Synthetic rattan is a material primarily used for the manufacture of outdoor furniture, however as climatic conditions, market demand for colours and patterns, and the cost of labour tend to vary from country to country, the demands for purchasing and customization of this material also vary. Below are some examples of colour, size, and mixed customization of synthetic rattan.

Colour Customization

This is undoubtedly the most requested rattan customization option by many furniture manufacturers and is mainly due to the trends or preferences of their potential customers. To help the customer, manufacturers often want to customize the colours of a certain model of synthetic rattan to produce furniture that perfectly matches the style of their customers’ gardens, terraces, or living rooms. Here is an example where one of our customers chose the Seagrass rattan model BM-90170 for the manufacture of a range of furniture and asked us to customize the colour of the material and manufacture it according to the colours of the rattan models BM-4246 and BM-4259.

Size customization

Manufacturers of furniture and accessories request size customization of synthetic rattan mainly to make the material fit the type of projects they plan to make. Some manufacturers prefer the material to be larger and flatter because it saves time and capital during the weaving process, other manufacturers prefer smaller sizes because it means more metres of material per kg.

This is a clear example where a customer asked us to change the size of the flat rattan model BM-32811, the original size of this model was 7×1.0mm, and after customization, we got the flat rattan model BM32811-P-3 with the new size 10×1.5mm.

Mixed customization（colour and size）

This process consists of customizing a synthetic rattan model based on two factors: colour and size. It is worth mentioning that this is a process that can be done with any collection of rattan. You can choose a size from another rattan model as a reference or choose a random size. Regarding the colour, you can select the unit colour as well as mixed colouring, the new material will have the appearance according to the customer’s indications.

Here is an example of a mixed customization of a synthetic rattan model. In this project, the client asked us to manufacture the material according to the colour of model BM-90128 （1） but the material had to have the size of model BM-9938 （2）and as a result we obtained the new model of synthetic rattan BM-90218（3).

Leisure Touch Rattan Customize your favourite synthetic rattan model

The customization models of synthetic rattan have become one of the main services offered by the company. With a monthly production of 3500 tons, the company has an R&D team capable of customizing any model of synthetic rattan, whether it is to change or mix the colour or modify the size of the synthetic rattan, Leisure Touch Rattan is undoubtedly your best option.

After receiving a request from a customer for the customization of a certain model of synthetic rattan, the first task is carried out in the R&D laboratory where the main objective is the creation of a mould that complies with all the indications given by the customer. The second step is testing. In this phase, the material is manufactured several times for quality control tests to ensure that the new synthetic rattan model meets all requirements before we produce the material in large quantities.

This process requires sophisticated techniques, however, it is a service that any of our customers can request to obtain the model of synthetic rattan that best suits your needs either for the manufacture of outdoor furniture, or accessories or for the realization of a particular project.

FAQ

• What synthetic rattan models can your company customize?

Currently, the company can customize any model of synthetic rattan, whether it is flat, round, half-moon or Seaweed rattan, Leisure Touch Rattan can change both the colour and the size.

• What is the cost of the synthetic rattan customization service?

This is a service we offer for free, the client only has to meet several of the fundamental requirements, one of which is that the order must be equal to or greater than the Moq.

• How long does the customization and material manufacturing process take?

Generally, the manufacturing process of a new mould can last between 10-15 days, and based on the volume of the order the material can be produced within a 7-day interval.

• In my color customization order can I request mixed colors?

Of course, the synthetic rattan customization service we offer includes single colours and colour mixing.

• Should I send you a sample of the model I need to be customized?

If it is a colour customization and at the same time it is a colour that we do not have in our catalogue, you will be asked to send a sample of the model you want to be customized, however in the case of size customization it will not be necessary to send a sample, it is enough to determine the measurements.

• Can you send me a sample before starting to produce my order?

Of course, after the creation of the mould and the production in small quantities, we can send the client a sample of the result of the new rattan model for confirmation before the factory starts to produce the material.

• What is the minimum quantity for a customization order?

Regardless of whether it is a colour or size customization order, the established Moq is 300 Kg.

CONCLUSION

Today’s consumer is not as passive as before; he is a dynamic, changing and highly mobile being. Therefore, you have to keep up with the pace and the strategy is to make him feel unique, that the acquisition of a product is a meaningful experience. This strategy brings benefits for both the customer and the company. As one of the leading synthetic rattan manufacturers in China, we not only offer you high-quality plastic rattan but through the customization of synthetic rattan we are also offering you the possibility of meeting the needs of your customers, manufacturing furniture and accessories that create a truly comfortable and carefree outdoor space.